Description:About the Graceful Taylor - She's eclectic, surprising, in love with the world. She finds beauty and inspiration in all manner of things – art, food, fashion, design. She's our muse, our treasure chest, the place where the team from Taylor & Grace records and shares what we draw inspiration from in the world around us. Catch a glimpse of the world through the eyes of the Graceful Taylor – browse in your own time and, if you want to share something with us which you find inspiring, let the Graceful Taylor know.
<p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">You might have seen recently that Google has now integrated social media into their search results.</span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">So if I google a product name, not only will I find out where it's available, I'll also see what other people are saying about it on Facebook and Twitter, etc.</span></span></p> <p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">So far so good...as long as the social feedback is complimentary.</span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">But what if your scan of the social media landscape turns up negative comments about your brand?</span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">Rather than worry about something you can't control, this is an opportunity to get on the front foot and RESPOND to any negative comments with a well-executed social media strategy of your own.</span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"><o:p></o:p></span></span></p> <p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">Research shows that 50% of Australian shoppers investigate their purchases online before going in store to make their purchase.</span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">But when our digital marketing guru </span><a href="http://digitalmarketinglab.com.au/"><span class="Apple-style-span" style="color:#999999;">Teresa Camobreco</span></a><span class="Apple-style-span" style="color:#999999;"> recently tested five companies by putting customer complaints about them on her social networks, not one saw it as an opportunity to enter the social media world themselves and engage directly with her about her complaint.</span></span></p><p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"><o:p></o:p></span></span></p> <p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">It's likely that they haven't even taken the first step - regularly scanning sites like Twitter, You Tube and Facebook to monitor what their socially-connected customer base thinks.</span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">Yet 1 in 2 Aussies now use a social network and, on average, Australians are registered with 2.7 social networks - 0.2 higher than the global average (The Digital World, Digital Life Survey).</span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span></p><p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"><o:p></o:p></span></span></p> <p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">Brands that want to stay ahead of the game need to start engaging with social media, because those that do will have the first mover advantage over their competitors.</span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span><span class="Apple-style-span" style="font-family:arial;"><a href="http://digitalmarketinglab.com.au/index.php/2010/02/05/"><span class="Apple-style-span" style="color:#999999;">Read Teresa's post to get the whole picture.</span></a></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"><o:p></o:p></span></span></p><p class="MsoPlainText"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Y7TKjdyL5kE/S5pFQnrYtCI/AAAAAAAAAfo/oHU1jCYH6iw/s1600-h/03.jpg"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"><img style="padding-right:5px;" src="http://3.bp.blogspot.com/_Y7TKjdyL5kE/S5pFQnrYtCI/AAAAAAAAAfo/oHU1jCYH6iw/s400/03.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5447742851089216546" style="cursor: pointer; width: 287px; height: 400px; " /></span></span></a></p><p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_Y7TKjdyL5kE/S5pFQnrYtCI/AAAAAAAAAfo/oHU1jCYH6iw/s1600-h/03.jpg"></a><br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Y7TKjdyL5kE/S5pFQRLSdBI/AAAAAAAAAfg/fgS4f-yyyLU/s1600-h/01.jpg"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;"><img style="padding-right:5px;" src="http://4.bp.blogspot.com/_Y7TKjdyL5kE/S5pFQRLSdBI/AAAAAAAAAfg/fgS4f-yyyLU/s400/01.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5447742845049009170" style="cursor: pointer; width: 287px; height: 400px; " /></span></span></a></p><p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">Image credit: "Draws" by the very talented </span></span><a href="http://www.valerodoval.com/Personal/index.html"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="color:#999999;">Valerodoval</span></span></a></p> <!--EndFragment--><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/9173242730590831160-6397621118898453736?l=www.gracefultaylor.com.au' alt='' /></div>
<span class="Apple-style-span" style="color:#999999;"><br /></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">So said Bruno Munari, the brilliant, groundbreaking enfant terrible of Italian art and design.<br /></span></span></span><span class="Apple-style-span" style="color:#999999;"> </span><p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">Picasso called him 'the new Leonardo"; we call him a genius.</span></span></span></p> <p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">Why is he such an influence on us?</span></span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">Because he understands that less is more.</span></span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">The simplicity of a square, a triangle and a circle in primary colours becomes exquisite poetry in his hands through his choice of placement in space, or through the lilt he gives to a curved line.</span></span></span><span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;"> </span></span></span></span></p> <p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">And because anyone who makes Useless Machines which wag the tail of lazy dogs or which predict dawn is someone whose creative imagination must be explored!</span></span></span></p> <p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">To be uplifted and inspired, to learn from a master, </span></span></span><a href="http://www.collezionebrunomunari.it/"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">click here</span></span></span></a></p> <p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">For more info on Bruno Munari, including books about and by him, </span></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;"><a href="http://mitpress.mit.edu/catalog/item/default.asp?tid=6970&ttype=2">click here</a></span></span></span></p><p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;"><a href="http://mitpress.mit.edu/catalog/item/default.asp?tid=6970&ttype=2"></a></span><span class="Apple-style-span" style=" ;font-family:Georgia, serif;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_Y7TKjdyL5kE/S35-bWVwCpI/AAAAAAAAAdQ/EgPznyPE4F0/s1600-h/MUNARI_01.jpg"><span class="Apple-style-span" style="color:#999999;"><img style="padding-right:5px;" src="http://2.bp.blogspot.com/_Y7TKjdyL5kE/S35-bWVwCpI/AAAAAAAAAdQ/EgPznyPE4F0/s400/MUNARI_01.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5439924408228514450" style="cursor: pointer; width: 308px; height: 400px; " /></span></a></span></span></span></p><p class="MsoPlainText"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_Y7TKjdyL5kE/S35-nzuRh-I/AAAAAAAAAdY/phh7z3JSIEE/s1600-h/MUNARI_3.jpg"><span class="Apple-style-span" style="color:#999999;"><img style="padding-right:5px;" src="http://1.bp.blogspot.com/_Y7TKjdyL5kE/S35-nzuRh-I/AAAAAAAAAdY/phh7z3JSIEE/s400/MUNARI_3.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5439924622274430946" style="cursor: pointer; width: 235px; height: 400px; " /></span></a></p><p class="MsoPlainText"><span class="Apple-style-span" style="font-family:arial, serif;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color:#999999;">Images above with thanks from </span><a href="http://www.collezionebrunomunari.it/"><span class="Apple-style-span" style="color:#999999;">here</span></a></span></span></p> <!--EndFragment--><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/9173242730590831160-3597758556445167330?l=www.gracefultaylor.com.au' alt='' /></div>
We hope you enjoy discovering new blogs at Delightfulblogs.com. We've assembled a select group of blogs that have been chosen by our team of editors in a number of categories that we hope will help you find what you are looking for in a fast and easy format. There are now over 3,000 blogs in the database (thanks everyone!!!) including a lots of fashion blogs, shopping blogs, design blogs, blogs about family life, sports, food, travel and a wide range of other well written blogs.