Top Tips for Using Social Media in Business


Social media has transformed marketing in business, providing a wide variety of platforms where companies can promote their goods or services.

Consumers generally turn to the internet when they’re searching for information, highlighting why it is important for businesses to have a strong online presence.

Read on as we look at the best ways to use social media in business.

Be selective

Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat and Pinterest are amongst a growing list of social media platforms that are popular in business.

Knowing which ones to use can be a tricky decision and many companies make the mistake of trying to be active on too many.

For instance, an online casino promoting offers is likely to have success on the likes of Facebook and Twitter, so it makes sense to tailor their activity accordingly.

Playing to the strengths of your marketing staff is also advisable. If you’ve got people who create great video content, let them loose on YouTube and Instagram to maximise their skills.

Use scheduling tools

For some businesses social media is very much a 24/7 operation, particularly if they are dealing with a worldwide audience.

Scheduling tools like Hootsuite, Sprout Social and Tweetdeck can be invaluable, helping you save time and effort by pre-loading certain elements of your content.

Using the analytical tools on these platforms give firms an insight into the best times to post on social media and allows them to see the type of content that works.

Adding in further ‘live’ engagement and interactions with your followers will give your business perfectly balanced social media output.

Know your audience

Gaining an in-depth understanding of your customers, both prospective and existing, is hugely important if your business is to be successful.

This is particularly pertinent on social media, as people will soon switch off if you don’t provide them with content they wish to engage with.

All the leading social platforms allow you to monitor the demographics of your audience, providing you with valuable insights into the people who follow your business.

You can use this information to keep producing consistent content that will keep your audience returning to your pages time and again.

Keep learning

Leonardo da Vinci once said that “learning never exhausts the mind” and that ethos certainly rings true when it comes to social media.

Make sure you keep an eye on what your competitors are doing and don’t be afraid to adapt some of their better social media tactics into your company’s output.

It is also well worthwhile looking at businesses from other industries who excel on social and cherry-picking their most innovative ideas.

Bringing those elements together and merging them with your own ideas will help to give your company’s social media a crucial edge against the rest of the field.

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