Artificial Intelligence and its effects on marketing
We’re at the helm of a technological revolution that, as it stands, shows no sign of stopping but that of continuous growth and evolution. With every new innovation, various fields of work are affected in the sense that they need to adapt to the changes so to stay on top of the game and fully harness the power of the tech and derive applications from it.
With the introduction of AI and machine learning, technology has taken another step forward. From automated driving with the likes of Google and Tesla to image recognition algorithms, AI has also made its way into the business sector particularly the digital marketing environment. Below, we take a look at a couple of the places where AI has been playing an important role so to demonstrate how well the marketing sector has ‘adapted’ to this rising technology.
All marketing teams know that when it comes promoting a product or convincing a buyer about it, there needs to be a subtle human touch that would add to the success of the advertising attempt. With the ever smart and humanized AI tech, this goal is somewhat reached. By expediting tasks and getting a user the required information at an instant, chat-bots or virtual assistants (VAs) convert more visitors into consumers.
This past Black Friday, virtual assistants with the likes of Alexa and Siri accounted for 8% of the sales secured and it’s no doubt services like the Amazon’s Echo have made it convenient for the users to confirm orders.
Moreover, virtual assistants eliminate the hassle that the marketing team needs to carry out when searching for relevant images, quotes and other materials for a promotion campaign. VAs will search for the trends and competitions for the advertising efforts with a lot more efficiency easing the burden of the marketing team and doing a better job than them.
Collecting data and using it for better customer service
IT projects outsourcing companies work to make your business fit in today’s tech world. Thanks to their capacity to collect data, analyse that information and make accurate predictions, AI systems can learn from the behavioral data of users to devise personalized marketing campaigns and segment users into specialized targeted groups. Important metrics and their natures like click-through rates, traffic from different sources, the time a user spends on the page and his response to various sections on the website can produce valuable insights for the AI to understand and act upon. In turn, companies can provide ‘recommendations’ that match closely with the product that the user expressed interest in.
Hotel industry has been improving their hospitality programmes and guest experience by using AI-powered technology to collect user’s public data from social media sites like Facebook, Twitter, Instagram, and LinkedIn. Such a tech allows them to provide facilities to the guests that are personalized for them even down to small details like how they’d want their coffee to be prepared or how cooked their steak should be, provided they shared such details via their social feed.
In such a way, audiences are treated in a way that makes them feel ‘special’ all the while businesses can learn from their responses to improve on their success to make their future marketing attempts even better.
AI is here to stay and in time it grows into something even more advanced, marketing for businesses all around the world can put to its amazing uses. These systems will help marketers ‘know’ the users better so to devise only the most relevant promotions aimed at them. Furthermore, with the likes of Virtual Assistants, the marketing team can explore other avenues, all the lieu of bringing success to the brand and striving for consumer convenience.